Messaging Structure
The strongest ALX videos move from attention to action.
1. Hook
Earn attention fast
2. Human Proof
Show real people, places or outcomes
3. Value
Explain why ALX matters to the viewer
4. Belief
Make the opportunity feel possible
5. Action
Give a clear next step
Messaging Rule
Prioritize benefits over features. Every video should answer: why should this matter to the viewer right now?
