Clear distinction between subjects and background. Focus should be on subjects while background objects should not compete for focus with main subjects.

• Capture diversity whenever possible.
• Show vibrance of surroundings.
• Portray a positive environment
• Show a connection to ALX where possible.
• Respect cultural sensitivity.

Duotone accepted when properly used.

• Both duotone colours must be on the ALX colour palette.
• Subject(s) must be tinted in a brighter shade of used duotone colour used
• Subject(s) must be brightened or darkened to properly contrast background