This guide defines how ALX shows up in video.
• Ensure consistency across global video content
• Strengthen ALX brand recognition
• Give internal teams, city teams and agencies a clear roadmap
• Create a shared quality bar for every video format
Brief
Define purpose, audience, message and CTA
Choose Type
Campaign, social, interview, learner story, etc.
Use Assets
Download openers, outros, captions, lower thirds
Produce
Capture to ALX visual and quality standards
QA
Check brand, sound, captions, safe zones and formats
