Rights, Consent & Usage
Every asset must be usable, traceable and safe to publish.
| People | Assets | Music |
| Consent forms for identifiable participants
Confirm names, titles and market references Avoid tokenistic or misleading representation |
Use approved logos and templates
Document stock footage licenses Archive source files and final exports |
Use licensed tracks only
Keep license proof in project folder Avoid platform audio unless usage is approved |
Agency Delivery Expectations
What external partners must submit for every ALX video project.
| Before production | During production | Final delivery |
| Approved brief
Treatment / storyboard Shoot plan Talent / location list Template requirements confirmed |
Raw footage captured in requested formats
Clean audio B-roll coverage Release forms / permissions Backup captured assets |
Master export
Platform cutdowns Project files/Raw Footage SRT captions Thumbnail options Footage archive + usage rights |
Final QA Checklist
No video should publish until it passes these checks.
| Brand | Correct logo, colours, fonts and templates |
| Story | Clear message, audience and CTA |
| Quality | Sharp image, stable framing, clean edit |
| Sound | Dialogue clear; music supports, not competes |
| Access | Captions / SRT; safe zones respected |
| Delivery | Correct aspect ratios, file names and archive |
Rollout Plan
V1 should launch as a practical system, then improve through use.
| V1 Guide | Structure, principles and core usage rules |
| Template Pack | Openers, outros, lower thirds, captions |
| Asset Library | B-roll bank and downloadable resources |
| Team Rollout | Short orientation for teams and partners |
| Feedback Loop | Update quarterly based on real use cases |
